WHITMAN (WBSM) — One of the most recognizable names in ice cream in Southeastern Massachusetts is closing up another of their shops at the end of the summer, and this time, it’s the flagship operation.

Peaceful Meadows on Route 18 in Whitman will go up for auction on August 29, ending its 61-year run of providing delicious ice cream and tasty treats to generations of customers.

The auction was announced on the Facebook page and website of JJManning Auctioneers on July 8, noting that the family is “voluntarily selling” the Whitman location and the property.

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Peaceful Meadows Farm began in 1920, and in 1962 William and Nellia Hogg opened the family’s first ice cream stand, right on the farm property along Route 18 in Whitman.

Two more locations followed, with Middleboro opening in 1977 and Plymouth opening in 1981.

In December 2021, the Middleboro location “temporarily closed” despite normally being open year-round; at the time, we were told it was due to staffing issues. However, the closure became permanent in August 2022, with Tom & Jimmy’s taking over the space in September 2022.

The JJManning post mentioned that the Whitman location will remain open through the end of August. The Plymouth location will also reportedly remain open going forward.

According to the auction listing, there are four separate parcels being auctioned off on Tuesday, August 29 at 11 a.m.: the ice cream stand at 94 Bedford Street (Route 18), including the barns, home and offices, as well as the equipment; a second lot at 94 Bedford Street with 55 acres of agricultural land; a single-family home at 67 Bedford Street; and a two-family home at 81 Bedford Street.

There will be a viewing of the property on Tuesday, August 22. The official auction notice notes that the properties will be offered “individually and in the entirety to the highest bidder(s), regardless of price.”

We reached out to the Peaceful Meadows corporate office for further information but have not yet heard back as of this writing.

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