Politically Charged Superbowl Commercial
In the second quarter of the Big Game Sunday, you may catch one beer commercial that is sobering. Budweiser's spot tells the story of the founders Eberhard Anheuser and Adolphus Busch. It's a compelling and attractive spot that shows the hardships that Busch faced emigrating from Germany to the U.S. in the mid-1800s. The ad is also politically charged! In my opinion, it flies in the face of immigration reform that the new president embraces. With the latest pro-immigration protests, Budweiser's tale of the difficulties immigrants have had and finding the American dream here, this spot will obviously strike a chord, either pro or con, with the viewers. To me, the timing of the story is by design as the nation remains divided on this galvanizing issue! I see it as a political statement cushioned under the suds of a Bud. It's a great looking spot, with a good storyline and action packed cinema. But it's underlying message is a slap to the new administration. Watch it and decide for yourself. The beauty is in the eye of the beer-holder!