It's no surprise that there is a new flavored vodka on the market, but the flavor may be the surprise.  If you do any cooking you have to be familiar with 'Old Bay Seasoning', it's used in a lot of seafood dishes to enhance the flavor. 

The new vodka flavor is based on Old Bay, the makers of the new vodka say it makes a delicious Bloody Mary and is great as a shooter when you are eating oysters.  I'm sure a few bartenders will get creative with the new flavor too, I'm sure they will have The Bay Martini's ready to go and other crazy concoctions at the ready.

I did a search of different martini flavors and the list is a mile long, you'll find everything from Whipped Cream to Currant flavors, Chocolate to Bubble Gum vodka's and so on!  I do have to say that The Bay will probably appeal to an older crowd, as the younger group tends to like the Peanut Butter & Jelly flavored vodka's.

I will search out The Bay vodka and report back to you on how it tastes.  Cheers!