The South Coast Business Alliance is at it again. The nonprofit is holding its 17th annual New Bedford Oktoberfest celebration on October 7 from 3 p.m. to midnight under a giant tent on Pier 3.

It features craft beers, food, live music and more.

Here's one thing you might not know: all of the profits, after expenses, are poured right back into the community.

Alliance President Chris Resendes and longtime member Deborah Aguiar joined Townsquare Sunday this week to talk about the event and some of the work the SCBA is doing.

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"Seventeen years ago, a group of professional folks got together and decided to form an alliance of businesses to network with each other, but also to raise money for a good cause," Resendes said.

Since that time, the New Bedford Oktoberfest has raised more than a million dollars to help kids in the community.

Recipients include the Boys and Girls Club of Greater New Bedford, the Friends of Jack Foundation, Dennison Memorial Community Center, the Children's Advocacy Center of Bristol County, area little leagues and many more.

Aguiar said besides craft beers and a variety of food vendors, Oktoberfest is also a music festival.

"We will have live musical entertainment featuring local acts that have a great following and are very talented," she said.

Among the performers will be Craig DeMelo, Alexa Cabral and the Catching Arrows Band, Off Kilter, Morrissey Boulevard and 7-Day Weekend.

Tickets for Oktoberfest are now available online at  Online tickets are $15 per person, $20 at the door on the day of the event.

Townsquare Sunday is a community affairs program heard Sundays at 6 a.m. on WBSM.

The program highlights individuals and organizations seeking to make the SouthCoast a better place to live and work.

If you would like your organization featured on Townsquare Sunday, please email the host at

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