Boy, do we have a love affair with our phones. I was on a webinar conference the other day when the Presenter hit me with some baffling statistics revolving around cell phone use. You may find some of this a bit hard to swallow.

  • Good morning sunshine. Actually, 65% of U.S. smart phone users greet their phone within fifteen minutes of waking up. For many, that's before breakfast with the kids. A not so surprising 64% check their phones before night-night.
  • There are more people in the world that have access to a cell phone than a tooth brush or a toilet. Yep, more folks can go to Google than can brush their teeth, or use a can.
  • 87% of Android users admit to using their cell on the toilet. Yes, Apple folk do the same, but only 84% of them. Women are frowning at this, but business decisions have to be made.
  • You know how frustrating it is to misplace your wallet. The wallet has cash, credit/debit cards, pictures, social security card, driver's license, etc. Lots of stuff to replace. According to Unisys it takes a person more than a day to report their wallet missing. The actually time is 26 hours. It takes that same individual 68 minutes to report a lost cell phone. We know who to call when our windshield is busted, but who do you call if your smart phone is missing?
  • While I've been busy catching up on old episodes of "Green Acres" and concert footage, so far in 2016, there has been more than 100,000,000 hours of "how to" content watch on You Tube.
  • Need more proof that cell phones are still a growing trend? Strategy Analytics tells us that Global App revenue for this year will be around $35 B. But, you can expect that to grow to $101 B by the year 2020.

It was a most revealing webinar.