
The SouthCoast Needs a Roast Beef Revolution
I love living on the SouthCoast – until there’s some place I want to go that is a hike from the Greater New Bedford-Fall River area.
That’s how I feel when I’m scrolling through Facebook or Instagram and I see all the amazing photos from some of the places that are serving up eye-popping North Shore Beefs.
If you’re not familiar with the idea of a North Shore Beef, it’s something I wrote about three years ago, and they’ve only gained popularity since then thanks to the North Shore Beefs Facebook group and the media coverage it has received.
READ MORE: North Shore Roast Beef Is a Meat Lover's Dream
What Is a North Shore Beef?
Basically, a North Shore Beef is a roast beef sandwich that is so thinly sliced, the meat practically crumbles. It’s also cooked rare, but warmed before it is placed on a grilled bun (preferably an onion bulky roll).

The best way to order one is a “three-way,” which features American cheese (always on the bottom for a true NSB), mayo (always on the top) and a heavy dose of James River BBQ sauce. It has to be James River – lovingly referred to as “Jimmy” by seasoned beefers – for it to count.
However, in the years since my last beef article, many shops have come up with new concoctions using special sauces, various cheeses and whatever other tweaks they can think up to revolutionize the NSB game.
How Far Do You Need to Go to Get a North Shore Beef?
Perhaps the closest thing to a NSB you can get on a regular basis here on the SouthCoast is from Pizza Boy in Wareham. They do it right over there, executing a three-way to perfection, but they’re not piling the meat as high as you see at some of the places north of Boston.
Pandolfi's Mattapoisett Diner has offered them in the past as well, but they haven't stuck as a regular menu attraction just yet.
Instead, you’ve got to make the trek to the North Shore itself, to places like Peabody, Danvers and the like in order to get yourself a monster beef like they serve up at Londi’s or Modern Butcher.
Why Can’t We Get Beefs Like That?
Sorry to paraphrase the great Bob Lobel, but really, why can’t we get beefs like that down here? All it would take is for one local restaurant to start seriously getting into the beef game – like how South Shore Bar Pizza finally began to take hold on the SouthCoast in recent years – and it would be a roast beef revolution.
READ MORE: Two New Bedford Spots Get in the South Shore Bar Pizza Game
Perhaps one of those successful beeferies up on the North Shore will consider expanding further south and beefing up our sandwich options here on the SouthCoast.
If you do it up right, I can guarantee you at least one regular customer – but don’t forget the Jimmy.
Oh, and please – don't send us an Arby's instead.
READ MORE: I Finally Tried Arby's and They Can Keep the Meats
North Shore Roast Beef Places Worth the Drive
Gallery Credit: Tim Weisberg
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Gallery Credit: Tim Weisberg
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Gallery Credit: Tim Weisberg
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