Nike Tiger Woods ad Upsets Some

Looks like Nike has caused a little controversy with it's latest ad congratulating Tiger Woods on becoming the world's number 1 golfer. 

The ad says "Winning Takes Care of Everything", many believe that because Tiger won, the ad is alluding to his troubled private life.  Others think that the ad is just congratulating Tiger and his hard work to come back from injury.  What do you think?  Does the ad go to far or are people over reacting to it?