The new "n" word is no, and Bud Light has issued an apology on April 28th after images of a new label for the beer spread online and were being slammed for having the message: "The perfect beer for removing 'no' from your vocabulary." Critics said that sounded like a rape message, but Bud Light said their intention was for it to invoke its "Up for Whatever" ad campaign in which young drinkers say yes to new things. Anheuser-Busch tweeted: "We missed the mark on a new Bud Light bottle and we regret it."

Photos of the bottles went viral on social media with widespread complaints about the slogan, especially at a time of national concern about college rape. The company quickly admitted their mistake and said in no way do they ever condone irresponsible or disrespectful behavior. Some other messages on bottles include: "The perfect beer for dropping everything and going to Paris, even if it's the one in Texas." Do you think Bud Light was correct to apologize for their beer's tagline for removing 'no' from your vocabulary label?


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