Who launches a presidential campaign early on Sunday morning, when everyone is either sleeping, in church or nursing a hangover? Michael Bloomberg, that's who.


The only time politicians put something out on a Sunday morning is when they don't want anyone to know about it.

Michael Bloomberg follows Deval Patrick in entering the race late. Patrick attracted two people to a rally in Atlanta last week. It will be interesting to see how many folks are clamoring to hear what Bloomberg has to say, especially at this late stage of the game.

Patrick and Bloomberg can be viewed by some as rather audacious for not getting in the race from the start and for perhaps thinking that they are the saviors of the Democrat Party. Biden and Warren and Bernie have been on the front lines from the beginning, attending debates, battling the media and each other for attention. Suddenly, in rides Patrick and Bloomberg, all rested and ready to go. That doesn't always sit well with voters. Just ask Cathy Ann Viveiros how it worked for her in Fall River.

Bloomberg brings nothing to this race other than a cart full of cash. He'll fund his own campaign and spend oodles trashing Trump in television ads but will his message, whatever it may be, resonate with voters? Does he even have time to articulate a message?

Bloomberg is just another old, rich, white dude – exactly what Democrats say they don't want. He has no constituency. Bloomberg will catch a lot of media attention and I suspect scrutiny as well, but does he bring anything to the table that can spark a movement? I seriously doubt it.

Barry Richard is the host of The Barry Richard Show on 1420 WBSM New Bedford. He can be heard weekdays from noon to 3 p.m. Contact him at barry@wbsm.com and follow him on Twitter @BarryJRichard58. The opinions expressed in this commentary are solely those of the author.

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