The Town of Sandwich is getting a temporary name change this Sunday, August 2.

The town's select board kept its cool when the suggestion was made by Hood Dairy to briefly sandwich in the words "ice cream" to the Cape Cod town's historic name, to help celebrate National Ice Cream Sandwich Day.

The governing body didn't freeze up whatsoever and unanimously approved the one-day name change to Ice Cream Sandwich, Massachusetts, complete with an official "Entering Ice Cream Sandwich – Est.1637" white-and-black sign with the seal of the Commonwealth in the center.

If I was an Ice Cream Sandwich resident, I'd be pumped. It would be even wilder to have an official postmark reading "Ice Cream Sandwich, MA 02537."

This calls for a sundae drive down Rt. 6A to one of the local ice cream stands to take some photos of this historic name change. And speaking of history, this year is the 121st anniversary of the ice cream sandwich that was invented by a pushcart vendor in 1899 in New York City.

Hood sells about 100,000 ice cream sandwiches per week in the summer, and in addition to its traditional chocolate sandwich, there's also the very popular limited edition "Unicorn Confetti" flavor as well.

In the name of ingenuity, the decision to do this name change was sweet.

Phil Paleologos is the host of The Phil Paleologos Show on 1420 WBSM New Bedford. He can be heard weekdays from 6 a.m. to 10 a.m. Contact him at and follow him on Twitter @PhilPaleologos. The opinions expressed in this commentary are solely those of the author.

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