A new survey from CoreBrand, a company that researches branding and its impact on business reveals a Top 10 and Bottom 10.

The Top 10 were:

  • Coca-Cola
  • Pepsi (tied at 1)
  • Hershey's
  • Harley-Davidson
  • Bayer
  • Johnson & Johnson
  • Kellogg's
  • Campbell's Soup
  • Colgate-Palmolive
  • Estee Lauder

The companies with the least brand respect:

  • Delta Air Lines
  • Phillip Morris
  • H&R Block
  • Denny's
  • Big Lots
  • Best Buy
  • JC Penney
  • Capital One
  • Rite Aid
  • Foot Locker

[CoreBrand]