branding

Bringing Down Trump Brand
Whether you agree or disagree with Donald Trump, he has been a skillful brand steward for a long time. Win, lose or draw, Donald Trump deserves credit for building a branded high-end real estate empire. I'm not talking about creating some roadside suite hotels...
The Most Respected Brands in America
A new survey from CoreBrand, a company that researches branding and its impact on business reveals a Top 10 and Bottom 10.
The Top 10 were:

Coca-Cola
Pepsi (tied at 1)
Hershey's
Harley-Davidson
Bayer
Johnson & Johnson
Kellogg's
Campbell's Soup
Colgate-Palmolive
Estee Lauder

The companies with the least bran…