New Bedford Firefighter Getting Life Saving AEDs Across the SouthCoast

Keenan Martin has spent 15 years responding to cardiac emergencies as a fire lieutenant and paramedic with the New Bedford Fire Department. He has also co-owned GMEC-EMT in Fairhaven, a business that teaches more than 10,000 people a year how to perform first aid and CPR. After years of arriving at cardiac arrest scenes without an Automated External Defibrillator (AED) available, he decided it was time to do something about it.

Why Are AEDs So Critical in a Cardiac Emergency?

The numbers tell a sobering story. According to the American Heart Association, for every minute CPR is delayed, the chance of survival drops between seven and 10 percent. With a national average emergency response time of eight minutes, that means first responders can already be at an 80 percent disadvantage by the time they arrive. A nationwide study estimated that over 30 million AEDs are needed in public spaces across the United States, yet only about three million exist today. That 27 million unit gap is exactly what motivated Martin to act.

How the Endure America Foundation Is Making a Difference

Martin recently launched the Endure America Foundation, a Massachusetts registered nonprofit currently awaiting 501c status from the IRS. In just its first month, the foundation has already placed four AEDs and donated nearly $10,000 worth of equipment and training to local organizations across the SouthCoast. The towns of Acushnet and Mattappoisett can each expect one, as can a New Bedford non-profit.

He is using his passion for endurance sports as a vehicle to raise awareness, with plans to run 100 miles in under 24 hours at Zion National Park in Utah in April 2027.

Can Anyone Use an AED in an Emergency?

Yes. Public access AEDs are designed for everyday people. Simply turn it on, follow the prompts, and press shock if indicated. The device walks you through every step. Under Massachusetts Good Samaritan laws, anyone acting in good faith is protected.
To learn more or donate, visit EndureAmerica.com.