The Most Respected Brands in America

A new survey from CoreBrand, a company that researches branding and its impact on business reveals a Top 10 and Bottom 10.

The Top 10 were:

• Coca-Cola
• Pepsi (tied at 1)
• Hershey's
• Harley-Davidson
• Bayer
• Johnson & Johnson
• Kellogg's
• Campbell's Soup
• Colgate-Palmolive
• Estee Lauder

The companies with the least brand respect:

• Delta Air Lines
• Phillip Morris
• H&R Block
• Denny's
• Big Lots
• Best Buy
• JC Penney
• Capital One
• Rite Aid
• Foot Locker

[CoreBrand]