Whether you agree or disagree with Donald Trump, he has been a skillful brand steward for a long time. Win, lose or draw, Donald Trump deserves credit for building a branded high-end real estate empire. I'm not talking about creating some roadside suite hotels...
A new survey from CoreBrand, a company that researches branding and its impact on business reveals a Top 10 and Bottom 10.
The Top 10 were:
Pepsi (tied at 1)
Johnson & Johnson
The companies with the least brand respect:
Delta Air Lines