branding

The Most Respected Brands in America
The Most Respected Brands in America
A new survey from CoreBrand, a company that researches branding and its impact on business reveals a Top 10 and Bottom 10. The Top 10 were: Coca-Cola Pepsi (tied at 1) Hershey's Harley-Davidson Bayer Johnson & Johnson Kellogg's Campbell's Soup Colgate-Palmolive Estee Lauder The companies with the least brand respect: Delta Air Lines Phillip Morris H&R Block Denny's Big Lots Best Buy JC