Here we are, SouthCoast, already halfway through the second week of Phase 1 of our reopening. More and more of us are walking around with fresh haircuts now that barbers and hair salons are opened (bet you've never appreciated a haircut more than now). We've got some retail stores conducting curbside pickup business. The SouthCoast is slowly beginning the process of getting back to business.

As our lives and commerce inch back to a return to normal, each morning with Michael & Maddie, we'll spotlight a SouthCoast business leader who is fighting to continue to grow even during the COVID-19 pandemic.

Today we spoke with Jonathan Pogash, The Cocktail Guru. Similar to what you see on reality television, Jonathan will go into bars and restaurants and offer consulting to help them bring their game to the next level.

"Minus the yelling and being a jerk," Pogash joked. "But I've worked as a bartender, I've worked as a bar back, I've held almost every position there is to hold at a restaurant. I know the 'ins and outs' and I know how to work with the bartenders, the managers and the owners."

Pogash acknowledged that the events industry is going to have the toughest time of all trying to make a comeback.

"Most of my events have been canceled, many are up in the air, we're just trying to figure out how to work through it," he said. "Weddings are being rescheduled, venues are being flexible, and some venues, unfortunately, are not being very flexible and not returning deposits, which I find to be ridiculous."

Contact The Cocktail Guru:

If you would like to promote how your business is handling the pandemic, please email Michael Rock at for more information or fill out this form.

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