Shaw’s Drops Loyalty Cards
There’s about to be one less card taking up space in your wallet. Shaw’s has gotten rid of its Rewards Card. The West Bridgewater supermarket chain eliminated its loyalty card that offered shoppers sale prices on selected items. Now, Shaw’s says, anyone can enjoy "card free savings" throughout the store, with a focus on lower pricing for items shoppers buy most, such as milk, bread and eggs. The store will also continue to have its weekly sales.
The move comes as Shaw’s prices increased compared to the competition, including chains such as Market Basket, which has no rewards card but is known for its low prices.