Residents of Greater New Bedford have always shown their generosity around the holiday season. As always, the need seems to grow, with more individuals and families seeking help. The COVID-19 pandemic has only added to the need, with people losing their jobs or having their hours reduced as businesses struggle to get back on track.

The Salvation Army of New Bedford has been at the forefront in helping individuals and families not only during the holidays, but all year long. The Salvation Army is able to do its work because of the public's generous gifts to the Neediest Families Fund and to the Red Kettle Campaign.

Major Michael Jung of the Salvation Army in New Bedford said the Red Kettle Campaign is lagging this year, mainly because of a shortage of volunteers to collect donations. Major Jung said so far, the kettle campaign has generated about $6,000 less than other years at this same time. He's hoping volunteers will step forward and allow the Salvation Army to get more kettles out in the community.

WBSM-AM/AM 1420 logo
Get our free mobile app

Jung also explained this year's distribution of toys, food and clothing during the holidays. Instead of dealing with a large crowd of people on one day, the distribution is happening every weekday, in a more orderly and safer manner.

The discussion with Major Michael Jung can be heard here:

Townsquare Sunday is a weekly public affairs program heard every Sunday morning on 1420 WBSM. The program highlights individuals and organizations working to make Greater New Bedford a better place to live and work.

If you would like your organization featured on Townsquare Sunday, please contact the host at


Light Up SouthCoast 2021: Holiday Light Displays Across the SouthCoast

Across the SouthCoast, homeowners are putting in the elbow grease to make sure their home shines the brightest. These light displays are a surefire way to bring holiday cheer to anyone. Make a plan to see them all!

SouthCoast Holiday Shopping Guide: Where to Find Unique Holiday Gifts

Shop local this holiday season and get started at these unique businesses on the SouthCoast.

More From WBSM-AM/AM 1420