In the heart of Downtown New Bedford, the culinary evolution of one property from Fins to Pier 37 to Union Flats has reached its peak with the grand unveiling of New Beige.

The Union Street gem officially opened on April 4.

Albert Santos and Howie Mallowes, the visionary minds behind this venture, have crafted an exceptional downtown experience. New Beige isn't just another dining spot.  It's designed to be a gastronomic haven, a cocktail oasis and a local culinary sanctuary rolled into one.

Whether you're craving a gourmet or ready-to-go meal, or seeking the perfect drink, New Beige delivers with flair. But it doesn't stop there. This establishment goes above and beyond, offering a selection of locally sourced snacks and products that pay homage to the rich tapestry of New Bedford's culture.

Step inside and a feast for the eyes greets you. The carefully curated décor seamlessly blends modern elegance with a nod to the city's maritime heritage. Adorning the walls are relics from New Bedford's maritime past, alongside a tribute to the industries that have shaped its identity: whaling, textile, fishing and windpower.

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What truly sets New Beige apart are its community values and support for local businesses. The shelves are stocked with treasures from Dorothy Cox, Hub Bees honey of Mattapoisett, New Bedford's own Silmo Syrup and even Newport Jerky. In an era when small businesses are the lifeblood of communities, New Beige stands as a beacon of unity and strength.

This place has the potential to become a key player in the city's success story.

Although New Beige is just getting started, the journey ahead promises to be nothing short of extraordinary.

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