The male co-host of an Australian TV program is finally getting some attention for his fashion sense. And that's his point.

Karl Stefanovic wore the same blue suit every day for a year on Channel Nine's "Today" program.

No one noticed until he went public with his hidden-in-plain-sight experiment.

He told Australia's Fairfax Media that while no one asked about his suit, people regularly commented about and criticized the outfits worn by co-host Lisa Wilkinson.

Stefanovic says, "I'm judged on my interviews, my appalling sense of humor - on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is."

The Age newspaper says he's still wearing the blue suit, which hasn't been dry-cleaned.

[Associated Press]