Emerson College is changing the name of its School of Communication for one day to honor fictitious television anchorman Ron Burgundy.

Actor and comedian Will Ferrell, who plays Burgundy, is scheduled to be at the school today for the naming ceremony.

It's one in a series of promotional events for the movie, the sequel to 2004 hit "Anchorman."

Ferrell anchored a newscast as Burgundy in Bismark, N.D. over the weekend. Then he went to Canada to help cover curling trials for a broadcaster there.

[Associated Press]