As a response to the COVID-19 crisis and the effects that the virus is having on so many SouthCoast businesses, we have assembled a committee of media experts that will offer media counseling free of charge.

Whether the business advertises with WBSM or not, we are committed to helping the SouthCoast's economy bounce back from this medical crisis as quickly as possible.

So we ask our SouthCoast business owners: what is the biggest problem you are facing right now? We want to hear about it. We want to help you. Our team here at WBSM wants to try to come up with some ideas for you that just might help your business recover from this unthinkable obstacle. To be clear, this offer is for WBSM clients and non-clients alike. We are all in this together.

It's all about the messaging. Messaging in any form of advertising (Facebook, digital, radio, etc.) can set you apart.

During times like these, often a business's reaction may be to go dark with their messaging and crawl into a hole until the crisis is over. Winning brands don't do that. A shining example is the New Bedford-based Couto Construction. Taking the crisis head-on, Couto empathizes with residents.

"Fear and uncertainty have become part of life these days. But we shouldn’t have to worry about shelter for our families. If you need our help, we’re going to help. We’ve got a zero percent, no payment option that means you don’t have to pay a dime for six months. And if you’re unable to pay it off after six months, we’ll work with you to finance it. For up to 10 years if necessary." 

This "we'll get through this together" attitude hits the nail right on the head. The Couto brothers are delivering the message that people are yearning to hear. Even if a listener doesn't need Couto Construction right now, you had better believe that they'll consider them next time they need a contractor.

The coronavirus crisis will come to an end. When it does, people are going to be itching to get out of the house, have some fun, and spend some money. If you position your business in the right way now, you'll be in much better shape when this is in the rearview mirror.

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