TSM - Area residents brave bitter cold to take part in 14th Annual Polar Plunge at Fort Pheonix in Fairhaven

Hundreds of people took part in the 14th annual Polar Plunge at Fort Phoenix Wednesday morning.

Over 250 participants jumped into Buzzards Bay, many of them dressed in costumes as part of this year's "Who's Your Superhero?" theme.

One "plunger" agrees the event is a great way to begin the new year...

The plunge was originally organized in memory of Nancy Schonheinz, a victim of domestic violence. The event is now used to spread awareness about domestic violence.

Proceeds from donations and t-shirt sales will go towards college scholorships for two Fairhaven High School seniors entering fields related to domestic violence.