The American Red Cross of Massachusetts says there is a dire need for all types of blood in Massachusetts. They're asking New Bedford-area residents to help address the challenge and donate blood.

The Red Cross is responsible for 40 percent of all blood collections in the nation, but last year, and to some extent this year, those blood donors are staying home.

Red Cross Director of Communications Kelly Isenor said this week on Townsquare Sunday that there is always a decline in blood donations during the summer, but this year there is a new twist: there's been a spike in the demand for blood.

People who postponed surgery last year because of the COVID-19 pandemic are now seeking that procedure in 2021, causing an unusually high demand for blood. Isenor talked about just how easy it is to find a blood drive near you by visiting

She also praised the efforts of Red Cross volunteers, which she called the "life blood" of the organization.

Her interview can be heard here:

Townsquare Sunday is a weekly public affairs program heard every Sunday at 6 and 11 a.m. on 1420 WBSM. The program highlights individuals and organizations working to make the SouthCoast a better place to live and work.

If you would like your organization featured on Townsquare Sunday, please e-mail the host at

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