An Open Letter to Market Basket’s Boss About Those Orange Stickers

Dear Arthur T. DeMoulas,

I am issuing my second appeal to you, the CEO of Market Basket, to ditch the little round orange stickers that workers affix to everything too large or too heavy to fit in a brown Market Basket paper bag.

I asked you nicely in an article dated November 5, 2021 to deep-six the orange stickers, but apparently you never saw it.

So I will ask again: please, stop doing that.

I understand the purpose of the fluorescent labels is to alert store employees that my gallon of milk or Tide Pods has been paid for as I make my way out the front door, but I have a receipt for that.

I would be happy to show it to you if you think I am trying to hot-foot it out the door with a $2.99 case of water.

I hate these little stickers because they fall off and stick to the rug in the trunk of my car and under my shoes. I once had a sticker get caught under the light in my refrigerator.

These stickers are everywhere – stuck to your shopping carts, the floor of your stores, your parking lot, and my parking lot at home. They are a menace.

I am not alone in my dislike of your orange stickers. I recently received an e-mail from Julie McNeill in Pelham, New Hampshire, who did see my original article offering her support for my cause. She also hates the little orange dots.

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I know you are an astute businessman as you defeated your arch nemesis for control of the company. So you must realize these little stickers are costing you a fortune. Check ULINE.com to see for yourself.

I'm not asking a lot, just that you rethink the orange stickers.

Thanks for your consideration of this matter.

Barry Richard
Dartmouth, Massachusetts