Jimmy’s Pizza in New Bedford has been a Brock Avenue culinary staple since the 1980s.

Now, new owners Luis and Carleen DaSilva are continuing the legacy. They're putting their own touch on the menu while preserving the flavors people have come to love.

Luis DaSilva’s journey with Jimmy’s Pizza spans an impressive 30 years, resulting in the passing of the torch in October 2022. Armed with decades of experience, the DaSilvas have infused the menu with classics and enticing new creations.

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The recent addition of decadent dessert pizzas has captured the imagination of patrons old and new.

Introducing the Apple Strudel and Peach Nutella pizzas, masterfully crafted by DaSilva himself.

Drawing inspiration from his culinary adventures in southern pizza joints, the Apple Strudel pizza is bursting with a symphony of flavors: rich notes of brown sugar, crisp apples, cinnamon and butter, all crowned with a luscious drizzle of sweet icing.

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The Peach Nutella pizza elevates the dessert experience to new heights, swapping the traditional pizza sauce base for creamy Nutella, and topped with succulent peaches. It's a harmonious blend of fruity freshness and decadent chocolate hazelnut goodness.

Courtesy Diane Miranda
Courtesy Diane Miranda

When asked about future additions to the dessert menu, Luis DaSilva teased a creation featuring banana and custard, also drizzled with Nutella — a promise of another irresistible pie in the making.

As the South End evolves, Jimmy’s remains a strong family-owned fixture in New Bedford's business community.

Whether you’re a long-time patron or a first-time visitor, one thing is certain: a slice of history and a taste of the future await you at Jimmy’s Pizza on Brock Avenue.

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