The New Bedford Fitness Challenge kicks off this Sunday.

Before the event got underway Dr. Michael Rocha, of the New Bedford Wellness Initiative and Jeff Costa, Fitness Director at Carabiner's Climbing & Fitness, dropped by the "Phil Paleologos Show."

During this interview they discussed the importance of remaining physical fitness and some activities that will be available at this year's challenge.

To learn more about this year's event or how to sign up click here.