Left Swipe Dat [VIDEO]

The Truth organization for a smoke-free America has come up with amazing ads to warn young people about the dangers of cigarettes. Their latest campaign is "swipe right" material.

Fifth Harmony and Becky G join forces to create a GREAT anti-smoking campaign. "Left Swipe Dat" stands behind one detail that pertains to millennials. "Fact: You get double the matches if you're not smoking in your profile pics." We're talking about Tinder, of course. Tinder is a dating app that matches singles with each other based on who you "like." The app is superficial in nature, but this message is crucial. The light-hearted ad hits an important issue with some humor, and that's a great way to target this generation. Maybe we'll get one step closer to a smoke-free America!