SouthCoast’s Mikayla Nogueira Makes TIME’s Top 100 Creators

SouthCoast's own Mikayla Nogueira has caught the eye of TIME magazine, listed among their most influential creators of 2025.

This is a huge achievement for Nogueira as she joins an elite list of the top 100 in the world to be named to TIME100 Creators: Most Influential Digital Voices 2025.

READ MORE: TikTok Star Mikayla Nogueira Being Honored at Bryant

TIME Magazine Selects TIME100 Creators 2025

To put things into perspective, there are over 67 million content creators globally, "forming a multi-hundred-billion-dollar industry where social media creator revenues are growing five times faster than those of traditional media," TIME reports.

Nogueira joins an elite group of big names:

• Joe Rogan, The Joe Rogan Experience
• Olivia Dunne, Gymnast
• Alex Cooper, Call Her Daddy
• Sean Evans, Hot Ones
• Jimmy Donaldson, Mr. Beast

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That's just the tip of the iceberg.

Nogueira is listed within the "Leaders" category.

Mikayla Nogueira's Rise to Fame

The Freetown native began posting during the pandemic in 2020 and from there continued to develop a loyal fanbase of millions, many watching her viral GRWM (get ready with me) TikToks.

@mikaylanogueira A SURPRISE DATE?!?!? #date #surprisedate #marriage #love #makeup #beauty #grwm ♬ original sound - Mikayla Nogueira

Her viral videos have been racking up millions of views for years, leading to endorsement deals, celebrity attention and even the launch of her own beauty line.

READ MORE: Mikayla Nogueira Gives Fun 107 the Scoop on Her New Beauty Brand

Her rise to fame came years after working jobs in fast food, retail and even an internship with Fun 107.

READ MORE: Mikayla Nogueira Not a Fan of Her Fun 107 Internship

Sam Jacobs, Editor in Chief of TIME, shared the reasoning behind highlighting this unique group of digital creators, saying "they are changing what we watch, how we spend our time, what we buy, and how we vote."

"We focused primarily on English-language creators. We also selected those who built careers for themselves natively through these digital platforms, rather than carrying them there through success in a previous medium like television or journalism," Jacobs wrote.