Get ready, fellow men of the SouthCoast. St. Valentine's Day is creeping up on us and will be here before you know it. Have you considered what you might get as a gift to show your affection for the "love" or "like" of your life? Yeah, I didn't think so.

Truly reported "Americans are expected to spend more than $27 billion celebrating the day this year." That's a lot of candy hearts and flowers.

The publication said it will likely be less than the $27.4 billion spent in 2020 because the pandemic has hit incomes. That was a record, said the site, up 32.36 percent from the $20.7 billion spent in 2019.

Valentines Day
Barry Richard/Townsquare Media

Here's the problem with most of you guys: you wait till the last minute to shop and then hit the stores with no idea of what you want to buy your sweetie. As a result, you blow a bundle on stupid stuff that she doesn't want, like mylar balloon hearts and oversized stuffed animals that only wind up in next year's yard sale anyway. Smarten up!

In researching this article, I spoke to several female colleagues who shall remain nameless. They hate the garbage they get every year and think you are pretty thoughtless sloths worthy of low grades for originality.

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Do something special like cook dinner for your honey and buy her favorite wine and perfume. I realize it's not a cardboard heart-shaped box with chocolate-covered cherries inside, but hey, it's what she likes.

By the way, a card and some roses still win the day and will melt her little heart. She just wants to know you spent more than 10 minutes thinking about what to do for her.

I've created a gallery of items you should avoid while shopping for your Valentine this year. Good luck, guys.

The Good and the Bad of Valentine's Gifts

Guys, don't buy the same old useless junk for your squeeze for Valentine's Day. Trust me, she is not impressed. In honor of February 14, here are 14 items, some to avoid purchasing and some things that will definitely be a hit.

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