Yes, I Do Think the Hulu Ad Proves Brady Is Staying [OPINION]
Like you, I watched the Super Bowl Sunday night. Like you, I was thinking, "Wow, too bad the Patriots couldn't have played in this one." Both teams were tight, nervous and having off nights. It was a fun game to watch, congratulations to the Chiefs.
To the ads, though. Many businesses unveil their flagship marketing ads on this day. First off, I love, L-O-V-E watching the local attorney "Heavy Hitter" Rob Levine Super Bowl commercials. I look forward to them. This year, Levine was "King Arthur" pulling the "Excalibur" sword from the stone that only the one "righteous attorney" could accomplish.
He then awkwardly swung the sword like Kip Dynamite with arthritis as he displayed the nine-month gym membership-pumped arms while his armor popped off. Sun's out, guns out. Just awesome, although not for the reasons he'd like me to think it's awesome.
One can't help but think Levine sees this lawyer gig as a great way to pick up the birds first and foremost. And of course, who doesn't like the "Oompa Loompa" jingle at the end?
At least his productions are getting better. There's the one ad he used to run where he is doing this analogy about knowing the rules in the court behind him and using sports like baseball as an example of how important knowing the rules is. Unfortunately, while he narrates, the visual in the commercial shows a base runner sliding into home plate – but coming from first base, not third.
The Jeep ad with Bill Murray recreating Groundhog Day was pretty great. Also the "Smart Pahk" Hyundai commercial with Bostonians John Krasinski, Chris Evans, Rachel Dratch and Red Sox great David "Big Papi" Ortiz was funny.
However, the ad that meant the most in my mind was the Hulu commercial with 2020 NFL free agent quarterback Tom Brady stepping on to a football field. Gillette Stadium's football field, to be exact. He concluded the dialogue in the commercial by looking the camera in the eye and saying, "I'm not going anywhere."
I'm telling you, he is remaining a New England Patriot and the rest of the league has been notified. Tom Brady is a smart guy and has been a pretty politically savvy one over the years. Always one to be careful with his words to the press, Brady was conscious of the perils the microphone could create.
I cannot imagine that he would generate that kind of hope in Patriot Nation during the Super Bowl and then next walk on to another team's press podium to state the opposite. This would create a lot of bitterness out of nowhere, for the sake of getting paid by an advertiser.
After all, there are hundreds of thousands, perhaps millions of happy TB12 product customers in New England in addition to the tens of millions of Patriots fans he's enjoyed and benefited from as New England's crowned king and champion.
Thomas Edward Patrick Brady, Jr. will be running out to Gillette Stadium's field, wearing a New England Patriots uniform, no fewer than eight times starting on September 10, 2020. Take that to the bank.
Ken Pittman is the host of The Ken Pittman Show on 1420 WBSM New Bedford. He can be heard Saturdays from 9 a.m. to noon. Contact him at ken.pittman@