People in the U.K. are apparently looking forward to reindeer coming to their homes in more ways than one this Christmas.

A spokesperson for the British supermarket chain Lidl tells ABC News the demand for diced Siberian reindeer meat "has been huge" ever since they started selling it during the holidays a few years ago. Public Relations Manager Clare Norman says they like to provide a few Christmas products that people may not have had a chance to try before.

But not everyone is excited about the reindeer meat, which goes on sale this week. PETA is protesting the product, with a spokesman explaining that "no one likes the idea of eating Rudolph at Christmas." And animal charity Viva! argues that "industrialized reindeer production" causes other environmental problems, like shooting endangered wolves to protect the herds.

Norman says they work hard to make sure all of their products are environmentally friendly.

[ABC News, Metro Networks]