Red Sox’ Brian Sullivan Previews Season

On Saturday morning, I spoke with Brian Sullivan, Director of Marketing for the Boston Red Sox.

I spoke with him about the 2015 team on the field, and some of the initiatives the organization is putting into focus this season at Fenway Park as well as some of the promotions. We also talked about some of the challenges that come with trying to market the Red Sox both within New England and beyond the Sox' "traditional" borders. It was interesting to find out how much a players' potential marketability plays into the decision to bring him to Boston (it doesn't) and, from a marketing standpoint, what the current youth infusion on the big league club means for the future growth of the franchise.

Personally, I think the Sox have the potential for another "worst to first" season--but I hope they're building a solid enough foundation that it won't be a continued pattern for years to come, and they can get back to being a perennial contender. I'm excited to see what the "kids" can do when given the opportunity, and there's plenty to get excited about on the field. There are also some concerns, too--can you really compete for a World Series championship without a true "ace," for example--but what Opening Day wouldn't be complete without a healthy scoop of doubt heaped upon the giant bowl of optimism? Otherwise, we wouldn't be Sox fans.

It's always an eye-opening experience when we can go "beyond the baseball" with members of the Red Sox front office, and it's something we hope to continue to bring to you Saturday mornings on WBSM.