Dunkin’ Donuts’ Has Shifted Their Focus To Beverages

Don't expect to see Dunkin' Donuts revive its famous ''Time to make the doughnuts'' ad campaign anytime soon. Dunkin' says the ''Time to make the doughnuts'' ads ran for 15 years until 1997, when the actor who played the perpetually tired baker who gets up early every morning to make doughnuts retired.

Dunkin' Donuts says the chain has shifted toward beverages, which it says are much more profitable. All new stores will be built using one of four stylish designs. Existing stores will be renovated over time.

Franchise owners have the choice of four design options: Original Blend, Cappuccino, Dark Roast and Jazz Brew. The Massachusetts company developed full-sized store mockups in a Fall River warehouse.