Contact Us

Do We Need A Gender Neutral Easy-Bake Oven?

YouTube

Planning on going Christmas shopping this weekend?  If you are shopping for the kids look at some of the gender specific items being sold.  One item that has popped up in the news this week is Hasboro’s Easy-Bake oven and it’s color and who they target advertising to. 

A 13-year old girl from New Jersey started an online petition on Change.org, to force Hasboro to drop its all-girl advertising and girl themed packaging in hopes that boys can ask for the classic toy this season.

Kid’s both boys and girls love to help in the kitchen, we know that moms and dads share duties in the kitchen, so why not make a non-gender specific Easy-Bake oven?  The 13-year old girl feels that if Hasboro keeps the oven pink that very few boys will ask for a pink relic of so-called “women’s work.”

The Easy-Bake oven has been around since 1963 and has never featured a boy in advertising, commercials or it’s packaging.  The ovens, almost all of which are pink or a girlish purple, are marketed to tween girls.  I don’t have little kids any more and haven’t shopped at the major toy stores in a while, but I do recall looking at a flier from one of the stores showing a toy iron and ironing board for girls.

This was surprising to me, seeing that these days that for most family’s chores are shared duties, and laundry, cooking, ironing, cleaning, etc. are done by both sexes.  If we all follow the 13-year old girls lead maybe next Christmas we will have a gender neutral Easy-Bake oven and Hasboro will sell twice as many, just a thought.

More From WBSM

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wbsm.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on WBSM - New Bedford's Local Source For News, Talk, and Sports! quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on WBSM - New Bedford's Local Source For News, Talk, and Sports! quickly by logging in with your Facebook account. It's just as secure, and no password to remember!