The national dairy industry is wiping off its white mustache. The Milk Processor Education Program says its dumping the "Got Milk?" ad campaign it's used for nearly 20 years. The industry's new tagline is, "Milk Life," which emphasizes milk's nutritional benefits. The "Got Milk?" slogan first appeared in California in 1993 and went national two years later. The memorable ads featured celebrities and athletes sporting milk mustaches. Milk consumption has been declining since the 1970s.