After months of feverish anticipation and a marketing campaign that left everyone at ScreenCrush practically speechless, 'Man of Steel' has arrived (amidst a flurry of mixed reviews) and taken its place at the top of the box office chart. Although the latest Superman film broke June box office records, it's yet to be seen whether or not the film is truly prepared for the long road ahead.
What looked like one of the big box office showdowns of the summer turned out to not be battle at all. Not only did 'Fast and Furious 6' take the number one spot at the box office, it did it while shattering records, leaving 'The Hangover Part 3' coughing on its exhaust.
When is a $70 million opening not a success? When its predecessor opened to $75 million four years ago. This is the predicament facing 'Star Trek Into Darkness,' which opened at number one at box office while being something of a disappointment.
Look, we all knew that 'Iron Man 3' was going to make a whole bunch of money and open at number one at the box office and kick the summer movie season off in style. The question was never "Is 'Iron Man 3' going to make any money?", the question was always "What absolutely absurd amount is 'Iron Man 3' going to make in its opening weekend?"
Some will call this a slow weekend, but it may be better to think of it as the calm before the storm. Next week, the summer movie season begins and people are saving their pennies for 'Iron Man 3,' so it's not really surprising that this was an uneventful couple of days at the multiplex. At least the folks behind 'Pain and Gain' can be glad that their film led an otherwise quiet weekend.
'Iron Man 3' may not have opened in the United States yet, but it's already a smash hit overseas, earning more money in its opening weekend than 'The Avengers' did. There's a reason why movie studios are starting to think internationally when it comes to their blockbusters -- people in other countries want to see these movies just as much as Americans and a successful international release can double or triple a domestic gross.
Tom Cruise and science fiction are a powerful combination. Although the opening weekend of 'Oblivion' didn't break any records big or small, it's a more than solid start for a non-franchise, non-sequel, non-reboot. That's a sad statement on the current state of Hollywood, but that's another topic for another day.
Well, it looks like we have an answer to the question of whether or not audiences are interested in a historical, racially charged baseball movie. Brian Helgeland's '42' opened at the top of the box office this weekend, instantly breaking the record for biggest opening for a baseball movie. Sure, it's a minor record to break, but a record is a record.
Legendary film critic Roger Eberthas passed away at the age of 70, leaving a massive void in the world of film analysis and criticism that is unlikely to be filled anytime soon. His impact on his field and how people watch and talk about movies cannot be underestimated. However, there's a reason he was the most influential and widely read critics of all time: he was a damn great writer.
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